About This Role

a digital marketing pro who boosts a website's visibility on search engines like Google by analyzing data, researching keywords, optimizing content & technical aspects, and tracking performance to drive more organic (non-paid) traffic, sales, or leads for a business

Key Responsibilities

• Keyword Research: Finding relevant search terms to target.
• On-Page SEO: Optimizing content, titles, meta descriptions, and tags.
• Technical SEO: Fixing site issues like slow page speed, crawl errors, and site structure.
• Off-Page SEO: Building high-quality backlinks.
• Data Analysis: Using Google Analytics/Search Console to monitor traffic, rankings, and user behavior.
• Reporting: Creating reports to show progress and recommend strategy changes.
• Algorithm Monitoring: Staying updated with search engine algorithm changes.

Key Requirements

• Conducting keyword research & competitive analysis.
• Optimizing website content & technical elements.
• Analyzing performance & reporting results.
• Collaborating with content/dev teams.
• Staying updated on algorithm changes.

Benefits & Perks

• Data analysis & reporting.
• Keyword research & content strategy.
• Understanding of HTML/CSS (helpful).
• Proficiency with SEO tools (Semrush, Ahrefs, GSC, GA).
• Adaptability to search trends.