About This Role
a digital marketing pro who boosts a website's visibility on search engines like Google by analyzing data, researching keywords, optimizing content & technical aspects, and tracking performance to drive more organic (non-paid) traffic, sales, or leads for a business
Key Responsibilities
- Keyword Research: Finding relevant search terms to target.
- On-Page SEO: Optimizing content, titles, meta descriptions, and tags.
- Technical SEO: Fixing site issues like slow page speed, crawl errors, and site structure.
- Off-Page SEO: Building high-quality backlinks.
- Data Analysis: Using Google Analytics/Search Console to monitor traffic, rankings, and user behavior.
- Reporting: Creating reports to show progress and recommend strategy changes.
- Algorithm Monitoring: Staying updated with search engine algorithm changes.
Key Requirements
- Conducting keyword research & competitive analysis.
- Optimizing website content & technical elements.
- Analyzing performance & reporting results.
- Collaborating with content/dev teams.
- Staying updated on algorithm changes.
Benefits & Perks
- Data analysis & reporting.
- Keyword research & content strategy.
- Understanding of HTML/CSS (helpful).
- Proficiency with SEO tools (Semrush, Ahrefs, GSC, GA).
- Adaptability to search trends.